Mood Board to Develop A Brand

Before you select a name to brand your own graphic design studio it’s important to think about the vibe you want to give off and how that vibe will both attract and repel potential clients. What if you don’t know exactly what your Graphic design vibe is?  Well, that’s where a mood board comes into play.
 
Mood boards are physical or digital collages that arrange images, materials, text, and other design elements into a format that’s representative of the final design’s style. Mood boards can be used for creating brand designs, product designs, and pretty much any other type of design project. 
 
Let’s pretend that you just rented the space where you are opening your design studio…the The place is completely empty-a blank canvas! Where is your space: a big city or a small town? Are you going to employ lots of people or just a few designers you are close with or maybe it’s just you freelancing? Visualize walking into your empty space, pretend you have an unlimited budget to decorate it exactly to your design aesthetic, what will you do? 
 
Don’t overthink your mood board, go with your first instincts; pick colors, textures, images, furniture, signs, art, fonts….whatever feels right. You can do this digitally or by ripping up magazines or taking photos, or a combination, whatever works for you. size and amount of images are up to you; just make sure when I look at your mood board I get a good feel of what your space’s vibe will be.
 
There are so many creative fields that use mood boards, google mood board and you’ll see what I’m talking about.. You will also see there are many different styles; some are on a grid and super organized and balanced and some are crazy collages, some are all digital while others have 3-D things stapled to them.
 
Check out this link for more info on mood boards: A Guide to Mood Boards
 
Have Fun!
Due Wed May 6th by midnight.

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